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Database Profiling 69671pDatabase profiling is the practice of capturing, recording, and classifying the habits (not just spending habits) of individuals. Anytime you make a purchase where your name is known to the seller, information providing all the details about your purchase is ed into a database. l6fi Many companies will sell their database listing of customer profiles to marketing consolidators, who in turn create a larger database and resell the information. Anytime you give your name, address and phone number when making a purchase or obtaining a service, you are at risk of having personal information released to just about anyone! When it comes to database profiling, there is no privacy, and this includes medical information as well. Relocation and Change of Address 4m5y2vOne of the biggest traps folks fall into is when they relocate. Most figure that if you don't provide your new address to a given party, he can't get it. Wrong. The United States Postal Service provides customers with a Change-of-Address service. A customer fills out a card providing the address where all mail should be forwarded, and it's easy as 1-2-3. What you are not informed of is the fact that when you fill out this Change-of-Address Form, indicating a permanent change of address, the Postal Office maintains this information in a database, which is available to the general public to purchase. To avoid this, indicate that the change of address is temporary, giving a one-year expiration date, and your information will not be included in this database. Frequent Customer Cards 353w1bIt has become a popular practice for certain retailers to offer customers a form of frequent- hip card. They are usually offered free of charge with the attraction of earning points towards either cash-back, discounts, or free gifts as rewards for a certain volume of business. In order to obtain this card, a customer is required to fill out a detailed application form. It has also become common practice to require a government ID (translation: driver's license) in order to obtain such hip. Now armed with all your personal information, every time you make a purchase or use a service offered by that retailer, and hand in your hip card, you provide that business with a roap of your spending habits. Let's take a scenario where you are shopping in a supermarket and, as a routine, pick up a carton of cigarettes for a friend, who reimburses you for it later. You are handing in your customer card with each purchase, so now you are in their database as someone who purchases cigarettes. This translates into the assumption that you are a smoker. Now at some point down the road, you are applying for medical insurance and you are required to complete a form with numerous questions, one being "Do you smoke?" Not being a smoker yourself, you check the "no" box. At the end of the form there is a warning that if you make any false statements, you could be fined, arrested, or at the very least denied the medical insurance that you are requesting. Imagine if the insurance company has access to the database with the information on your shopping habits! Here you are purchasing cigarettes on a regular basis. What is the insurance company going to assume? You may be thinking to yourself, "this is far-fetched." I could sit here and come up with a dozen more scenarios, but the fact is that a database exists with such information, and anyone willing to pay a price (and usually a cheap one) can obtain it. What many consumers do not realize is that they actually do not save money by using such cards. The dangling-the-carrot effect of the potential rewards actually induces many individuals into spending more money than they normally would. Product Warranty Cards 10e2rYou just purchased a new refrigerator, are now going through the instruction manual, and come across that ever-so-present warranty card. The perception is that unless you complete the card and send it in to the product, your warranty will not be activated. Wrong! Read the card and ask questions when making your purchase. In most cases, you are covered during the outlined warranty period as long as you have the warranty card and receipt evidencing the purchase. If, during the warranty period, something occurs that prompts your exercising the warranty provisions, you present the card and receipt to obtain the service to which you are entitled. If you routinely complete and submit these warranty cards, you will find yourself in a multiplying number of databases. At the end of the warranty period for which you are covered, you can just throw the card away. Credit Reporting Agencies 5i6w6nAt the time of this writing, there are three major credit-reporting agencies, Trans Union, Experian, and Equifax. Whenever you apply for a loan, line of credit, or credit card, the lender to whom you are applying will one or more of these agencies to obtain your credit profile. The information that you provided in any such application, which has been submitted to one of these agencies, is then used to update your existing profile in their respective database. In addition to such applications for credit, these agencies also obtain information from phone companies, utility companies, real estate agencies, and insurance agencies. If you are applying for credit and have been fortunate enough to have never had a profile to begin with, you do now! Further to that, the fact that an inquiry was made on your credit profile now becomes part of your profile. The number of inquiries on your profile affects your overall credit score. Here are a few tips to maintain control of your credit profile and ensure the best sense of personal privacy possible:
Credit Reporting Agencies Information
To Opt-Out of Mailing Lists for all three credit reporting agencies: |
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